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Announcement of Business Partnership Between Cross-Border E-Commerce Service “8mart” and Flea Market App “Mercari”

Cross-border e-commerce service 8mart, operated by Habibi, Inc. (headquartered in Shibuya, Tokyo; Takafumi Genji, Representative Director; “Habibi”), announces that it has entered into a business partnership with flea market app Mercari, operated by Mercari, Inc. (headquartered in Minato, Tokyo; Shintaro Yamada, Director, Representative Executive Officer and CEO; “Mercari”), as of June 30, 2023.

Habibi’s cross-border e-commerce service 8mart has entered into a business partnership with Mercari’s flea market app Mercari as of June 30, 2023. Customers residing outside of Japan can now purchase products sold on Mercari through 8mart.


■ Background and Objectives

Habibi has been delivering Japanese products to customers residing in over 40 countries and regions through its cross-border e-commerce service, 8mart. 

We have received numerous requests from our overseas 8mart customers for “immediate access to newly released products in Japan” and “opportunities to buy high-quality used items from Japan at affordable prices”.

Mercari has a cumulative total of more than 3 billion items listed, and entertainment and hobby-related products are actively traded due to “Oshikatsu” demand from overseas.

Through this business partnership, Habibi aims to provide customers of all demographics residing outside of Japan with consistent access to the Japanese products they want and to establish a system that meets their needs.

Mercari aims to expand cross-border sales channels and bring the Mercari shopping experience to an even broader customer base. 


■ About Mercari

Mercari, the flea market app, was launched in July 2013 and has grown into a service with over 22.6 million monthly users. Mercari is a service that harnesses the power of technology to connect people around the world and make it easy for everyone to buy and sell goods. Through this, the company strives to create a resource-circulating, thriving society where individuals can realize their aspirations.


■ About 8mart

8mart is a cross-border e-commerce service launched by Habibi, Inc. in 2021, delivering Japanese products to over 40 countries and regions.

8mart’s motto is “safe, easy, and fast” service. Residents of Hong Kong and Singapore can receive their orders from 8mart in as little as 2 days, while residents of the United States and the United Kingdom can receive their Japanese products in as little as 3 days(*). 

* Fastest delivery time when a Mercari seller ships an order on the day of purchase, 8mart receives the product the following day, and DHL Express handles shipping. Delivery times may vary depending on the shipping address, delivery method, and local customs clearance processes.


We have received a high rating of 4.8 out of 5 based on feedback from customers worldwide on Trustpilot, a globally recognized review website.

Currently, customers residing outside of Japan can use 8mart in the following languages.


Japanese, English, Chinese (simplified), Chinese (traditional), Korean, Arabic, French, German, Indonesian, Polish, Portuguese, Russian, Spanish, Thai, and Vietnamese(in alphabetical order after Arabic)

We also offer special plans that can be used as employee benefits for global company expatriates (overseas assignees) and their families.


■ About Habibi

With a mission to “bring color and peace to your life”, we enhance and enrich people’s lives by distributing Japan’s esteemed products and technologies worldwide.

In addition to our cross-border e-commerce activities, we provide assistance and export agency services to businesses seeking to expand and explore new product sales channels.


■ Habibi Overview

Name: Habibi, Inc.
Headquarters Address: 1-28-2, Shoto, Shibuya-ku, Tokyo
Business Details: Cross-border e-commerce business, export agency business