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Announcement of Launch of Authentication Service "8mart Authenticate" for Apparel, Sneakers, and Jewelry

Habibi, Inc. (headquartered in Shibuya, Tokyo; Takafumi Genji, Representative Director; "Habibi"), the operator of the cross-border e-commerce service 8mart, announces that it has launched its authentication service "8mart Authenticate", in cooperation with Miraigakyoki Laboratory Co., Ltd. (headquartered in Shibuya; Kengo Saito, Representative Director; "Miraigakyoki Laboratory"), the operator of "RINKAN", which specializes in the purchase and sales of brand items, as of November 18, 2023.

Habibi, the operator of cross-border e-commerce service 8mart, has entered into a business partnership with Miraigakyoki Laboratory in the field of authenticity verification as of November 18, 2023. Customers residing outside of Japan can now utilize the authentication service 8mart Authenticate (*1) when purchasing brand items distributed within Japan through 8mart.

*1 8mart's authentication service differs from trademark owners’ authenticity verification.

■ Background and Objective
Habibi has been delivering Japanese products to customers residing in over 40 countries and regions through its cross-border e-commerce service, 8mart. With the expansion of the cross-border e-commerce market, there has been a growing demand for Japanese brand items from around the world. However, with this global surge in demand, there has been an increase in the circulation of counterfeit products in the secondary market, and establishing an environment where individuals residing outside of Japan can confidently purchase authentic brand items is an immediate priority.

Miraigakyoki Laboratory operates a nationwide chain of select shops, RINKAN, which is engaged in the purchase and sale of brand items across Japan, and has accumulated a valuation (authentication) track record exceeding 3 million brand items. Last year, the company launched the brand authentication service "SEES BY RINKAN", which is operated by the specialized staff at RINKAN.

This business partnership aims to address the global issue of counterfeit products and establish an environment where individuals residing outside of Japan can confidently purchase brand items from Japan. By combining Miraigakyoki Laboratory's specialized authentication capabilities with Habibi's international distribution network, both companies aim to leverage each other's strengths to the fullest extent and create new value in the cross-border e-commerce market.


■ Overview of Business Partnership

Customers purchasing brand items eligible for authentication through 8mart can benefit from a rigorous authenticity verification conducted by the specialized staff at RINKAN. This enables Habibi to offer more reliable products to customers residing outside of Japan.

Please refer to the following URL for details such as eligible brands for authentication, authentication fees, conditions for items that can be authenticated, and benefits for customers using 8mart Authenticate.


■ About Miraigakyoki Laboratory

Name: Miraigakyoki Laboratory Co., Ltd.
Headquarters Address: Wise Jinnan Building 4F, 1-14-7, Jinnan, Shibuya, Tokyo
Representative: Kengo Saito
Business Details:
- Operation of RINKAN, a select shop specializing in the purchase and sale of streetwear and designer brands; Archive Store, a shop showcasing archives of designer brands; and ASKWATCH, a shop exclusively dealing with exceptionally rare watches.
- Purchase and sale of designer brands.
- Training programs utilizing liberal arts.


■ About 8mart

8mart is a cross-border e-commerce service launched by Habibi, Inc. in 2021, delivering Japanese products to over 40 countries and regions.

8mart's motto is “safe, easy, and fast” service. Residents of Hong Kong and Singapore can receive their orders from 8mart in as little as 2 days, while residents of the United States and the United Kingdom can receive their Japanese products in as little as 3 days(*2). 

*2 Fastest delivery time when a seller in Japan ships an order on the day of purchase, 8mart receives the product the following day, and DHL Express handles shipping. Delivery times may vary depending on the shipping address, delivery method, and local customs clearance processes.

We have received a high rating of 4.8 out of 5 based on feedback from customers worldwide on Trustpilot, a globally recognized review website.

Currently, customers residing outside of Japan can use 8mart in the following languages.
Japanese, English, Chinese (simplified), Chinese (traditional), Korean, Arabic, French, German, Indonesian, Polish, Portuguese, Russian, Spanish, Thai, and Vietnamese(in alphabetical order after Arabic)

We also offer special plans that can be used as employee benefits for global company expatriates (overseas assignees) and their families.


■ About Habibi

With a mission to “bring color and peace to your life”, we enhance and enrich people's lives by distributing Japan's esteemed products and technologies worldwide.

In addition to our cross-border e-commerce activities, we provide assistance and export agency services to businesses seeking to expand and explore new product sales channels.


■ Habibi Overview

Name: Habibi, Inc.
Headquarters Address: 1-28-2, Shoto, Shibuya-ku, Tokyo
Representative: Takafumi Genji
Business Details: Cross-border e-commerce business, export agency business